Yahoo- Pls Understand marketer’s problem, Why not Copy google?

November 22, 2007 at 12:51 pm Leave a comment

I was really frustrated with the slow speed and uninteresting interface of yahoo search marketing website and thought of taking the advice from horse’s mouth. I asked yahoo search engine marketing rep, “whether there is any option which allows marketers to target all the geographies using a single account”. After all it is frustrating to create more than 5 accounts when a single account can be sufficient.
Pat came the reply – there isn’t it.

On being told that Google offers such option? Pat came the reply – We are yahoo and not google and this is the way it is. I was initially surprised by their policies, while all the companies are making things easier for their clients – they want to ensure that their clients have a difficult time with managing yahoo account. Some reasons which are coming to my mind – why yahoo is like this, need help from all of you if anybody has a better answer to it. Perhaps they are not listening to their client’s frustrations?
Perhaps they are used to do hard work rather than smart work?
Perhaps that is part of their psychology since they started business.
Could you get the similarity – allow me to explain. While google used program (popularly called spider) to rank the searches – yahoo based the searches by manually checking the sites.

The problem with yahoo is that they were quite never able to get over their hard work mania. Ok if you want to be like this. But at least let your customers some smart tools so that they are not wasting their time. While google allows you to instantly post the ads – yahoo was earlier taking upto 3 days to post the ads. While they have corrected this anomaly in their current version, they still don’t allow you to target all geographies with the single account.


Entry filed under: google, ppc, seo. Tags: , , , , , .

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