Posts filed under ‘social media optimization’

Wrong Question: Probably I should be asking – how many of us haven’t reviewed it.

Purchasing new gizmo, white good – have you reviewed the product?
Wrong Question: Probably I should be asking – how many of us haven’t reviewed it.

People are increasingly spending more time online and it is quite natural for them to Google for products and services before finally buying it. In a recent candid discussion, CMO of my company (Quasar Media) asked 10 of us – has anybody bought a product without reviewing it online?
No prize for guessing – All of us have gone online and reviewed products before making any purchase.

Online discussion forums—commonly referred to as consumer generated media (CGM)—are increasingly being used by consumers to ratify or criticize products and brands. Because consumers use these online discussion forums to check out other consumers’ opinions and experiences—for pre- or post-shopping advice—they are shaping the perspectives of millions of consumers globally and taking back control from companies.

The question arises – why consumers are increasingly trusting CGM content rather than traditional advertising. The reason is no brainer – It is unfiltered and consumers trust it more than brand advertisement.

A recent study conducted by Forrester also corroborate that consumers trust recommendations from fellow consumers rather than TV or other traditional media(s).

forrester consumer trust study

Wish all of viewers a very happy buying experience for their next purchase.


April 30, 2008 at 4:39 pm Leave a comment

Being unaware is no longer a choice for any online organization?

Are you doing business online or are your customers online?
Most of the companies jumped to online bandwagon to be able to reach to their customers and investors 24*7. Being accessible 24*7 also means that your customers are making choices about you, without you being aware of it based on your online reputation. Are you putting your best foot forward when they visit you online or are they getting cold feet just by your mention? Now people are not restricting themselves, just to what is written about your organization on your website. They are also searching for what is written by other consumers about your organization on social media sites like blogs and forums.

The problem is compounded as lot of decision makers in organizations are not even aware of what is happening to their brand in online world or are not sure what to do about it. Most of them are not even aware of the fact that waiting period can be suicidal for their brand. It is unlike pre web 2.0 days when a disgruntled consumer after complaining about organizations’ products / services would give up. Now consumers have choices and they are using it to voice their concerns.

Organizations thinking that “thou shall also pass” may get into huge shock. Web dynamics are completely different compared to other media(s) like television, print etc. As the blog / forum post containing negative reviews gets older and viewed / commented by more people it becomes more popular and more difficult to handle it. So don’t let your brand to get a beating from an over jealous customer or competitor. And take proactive steps to promote your brand’s online reputation.

Find a step by step process to protect and promote your brand reputation.

orm, online reputation management

April 30, 2008 at 7:57 am Leave a comment




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